Free Research on Customer Analytics

Harvard Business Review on Customer Analytics and Customer Centric Strategy.

“Using Customer Profitability Analytics to Execute a Client-Centric Strategy”
Published by Harvard Business School

According to Tony LoFrumento, a leading expert in business intelligence, CRM and profitability, companies are not fully leveraging data available within their organizations. In this Harvard Business Review Article, LoFrumento builds a case for creating effective customer centric strategies based on improved customer data analysis. This is an excellent article discussing both strategies and the tactics to maximize customer profitability.

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