FREE book - Managing Customers for Profit

Start Maximizing the Lifetime Value of Every Customer

Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty
Author: V. Kumar

V. Kumar has extensive marketing experience with world-class organizations and his book contains successful strategies that can help you migrate towards customer centric marketing. In addition, Kumar links the business impact of maximizing the lifetime value “of every single customer”. For executives focused on creating profitable growth, this book is a must read.

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