Increase Marketing ROI, Customer Retention and Customer Acquisition Rates.
According to an Aberdeen Benchmark study, technology integration and sophistication yields higher ROI. Companies deploying marketing automation are gaining greater than 15% improvement in return on marketing investment, customer retention rates, and customer acquisition rates over slow technology adaptors (July 2006). Is your marketing department and team ready for a transition to "best in class” integrated marketing practices? Assess your current capabilities on your journey to full automation by downloading this self-evaluation tool. Discover next steps that will keep you moving forward.
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