Press Releases at TFC

06/01/07	Technology Visionary Alex Peake Joins TFC as Vice President of Technology Solutions
05/23/07	TFC Adds Data Analytics to Their Suite of One-to-One Marketing Services Through the Acquisition of Database Marketing Solutions and Marketing Dashboard™ Service
05/21/07	Local Company Recognized for Fulfillment Excellence

View 2007 Q1 Archive - 2006 Archive

Technology Visionary Alex Peake Joins TFC as Vice President of Technology Solutions

Napa, California, June 1, 2007—Nationally-recognized marketing service provider, TFC, Inc., today announced that Alex Peake, the architect and builder of some of the world's most advanced fulfillment and digital print service systems has joined TFC as Vice President of Technology Solutions. At TFC, Alex will serve as the technology visionary for the company and will work directly with TFC’s Fortune 1000 customers to build advanced marketing solutions around their customer communication needs.

“Alex will take our execution of one-to-one marketing programs to the next level through advanced relevance and increased use of data in campaign design,” said Connie Hill, Founder and President of TFC, Inc. “He will also drive the development of more customized one-to-one programs and elevate our data analysis services. We are thrilled to have him.”

Alex will consult with TFC customers on implementations of new systems like TFC’s DynamicDesign™ and Marketing Dashboard™ products and CORe technology platform which currently supports marketing and field sales organizations. DynamicDesign is a web based tool which allows sales and marketing teams to quickly design and execute personalized, relevant marketing communications. The Marketing Dashboard is a robust technology tool that allows marketers to focus on analysis of their business through the connection of disparate internal and external data silos into shared resources creating visual insights into business metrics.

“TFC is in a position to apply a new level of data analysis to the execution of marketing programs,” said Alex Peake. “My experience will help TFC take this ability even further by applying new technologies to all of their products and services and taking the execution of customer’s marketing programs to new levels of success.”

Prior to TFC, Alex served as Chief Technologist at Comac Inc., a division of Iron Mountain, where he helped the company develop a comprehensive business planning process based on data-driven market segmentation and competitive analysis. He also architected and developed an online rule-driven health care pre-enrollment kitting system called eKit and the fulfillment industry's first automated digital print production system to be fully integrated with fulfillment ordering. He was lead strategist for a quarter billion dollar product line at Agilent and he architected and developed a fulfillment system that won awards from Arthur Anderson (now Accenture) and MASA (now the MFSA). He is a regular speaker at industry conferences and presented at the 2005 International Lisp Conference where his paper on improving productivity for building business systems was praised as one of the best papers of the conference

TFC Adds Data Analytics to Their Suite of One-to-One Marketing Services Through the Acquisition of Database Marketing Solutions and Marketing Dashboard™ Service

Napa and Los Gatos, California, May 23, 2007— Nationally-recognized marketing service provider, TFC, Inc., today announced the acquisition of Database Marketing Solutions™ (DMS), a leading database marketing consultancy based in Los Gatos, California, with a client base of Fortune 1000 companies. As part of the agreement, TFC has acquired DMS’ Marketing Dashboard™ technology and data analytics platform. DMS founder Rebecca Bell Ellis also joins the TFC executive team as Vice President of Strategic Services. DMS clients are Fortune 1000 corporations including Adobe; BabyCenter.com, a Johnson & Johnson company; and Cisco Systems.

The acquisition brings a new level of analytics to TFC’s one-to-one marketing services. DMS consulting and analysis drives marketing optimization of customer relationships for brand marketers. The Marketing Dashboard provides graphical insight on a daily basis for leading corporations with high volume, multi-channel marketing performance information─both online and offline. The new technology and services from DMS expand the foundation of TFC’s offerings including print on demand, inventory management, direct response, and fulfillment. TFC will now provide strategic services and analytics for sophisticated campaigns that deliver results.

“The industry has recognized the importance of turning all areas of customer interaction—from customer service to call centers—into a marketing function,” said Connie Hill, President and Founder of TFC, Inc. “However, marketers are finding it extremely challenging to integrate data and execute successful one-to-one marketing programs. The acquisition of DMS and their technology will allow us to simplify this very complex process for our customers and brings a new level of analysis that they can apply to our powerful execution of marketing programs.’

“TFC simplifies and successfully delivers what marketers today want and need. TFC is a dream service for corporate marketers who apply complex, highly personalized communications strategies to very large customer bases,” explained Rebecca Bell Ellis, founder of DMS. “Their proven ability to execute, combined with the outstanding leadership and innovative vision is unique. I am eager to work with the combined capabilities and produce exceptional results for our mutual clients.”

Rebecca Bell Ellis is an expert at designing multimode online and offline customer strategies that are data-driven. With two decades of customer marketing consulting experience, she excels in helping corporate marketers integrate data, metrics and processes to foster valuable customer relationships. She is a frequent instructor on topics of database marketing and marketing performance. Her consultation and training has benefited many leading high tech companies including; Apple, Cisco, Hewlett-Packard and Oracle. Rebecca founded Database Marketing Solutions in 1995 and spun off a service staffing company, Bravo Interactive, in 2007. Prior to launching DMS, Rebecca held management positions at pioneering database marketing agencies Epsilon and Targetbase.

For additional information on our Marketing Dashboard and our new consulting services please contact us at info@database-marketing.com.

Local Company Recognized for Fulfillment Excellence

Napa, CA, and Alexandria, VA, May 21, 2007— Napa, California-based mailing and fulfillment company, TFC, Inc., has recently been recognized as one of the first fulfillment operators in the country to receive fulfillment accreditation by the Alexandria, Virginia-based national trade association, Mailing & Fulfillment Service Association. At a special ceremony at MFSA’s annual Fulfillment Conference in Louisville, Kentucky, on April 27, MFSA Chairman Terri Hedges presented the MFSA Fulfillment Accreditation plaque to TFC President Connie Hill.

Ms. Hill states, “MFSA Fulfillment Accreditation gives TFC clients and prospects the added security in knowing that TFC adheres to the highest industry standard in collateral and marketing material distribution. For our service teams the accreditation is a public acknowledgement of the quality and standard of service we’ve always set for ourselves. The success we have shared with our customers in executing their most important programs has allowed us to expand beyond fulfillment to include managing customer data and one-to-one marketing communications for true campaign management.”

MFSA recently unveiled the industry’s first fulfillment accreditation program after years of research and development. The purpose behind this program is to enable fulfillment operators to be recognized for their documented commitment to fulfillment, to help other fulfillment operators to improve their operations, and to show customers which companies are the “cream of the crop.” Accredited companies must complete a comprehensive application seeking documentation in 11 critical general operational areas and be subject to an audit of their operations in 14 technical and operational areas such as receiving, and put-away, order picking, order packing, hand assembly, returns, reporting, etc. Overall the accreditation program has 168 criteria to examine. Applicants must pass all the required elements (55) and 75% of the supplemental elements (113).

To find out more about MFSA Fulfillment Accreditation and for a description of MFSA Fulfillment Accredited companies, go to www.MFSAnet.org.

Media Contact
David Resnick
Tel: 707.257.9103
Email: dresnick@tfcinc.com