Press Releases at TFC
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TFC Unveils DynamicDesign™, a New Web-to-Print Solution That Gives Sales and Marketers the Ability to Customize Materials While Corporate Maintains Brand Control
Napa, CA, March 29, 2007—Nationally recognized marketing service provider, TFC Inc., today unveiled DynamicDesign™, a new web-to-print solution that enables marketers to streamline the process of creating, managing, printing and shipping custom branded marketing collateral. Using the online DynamicDesign system channel partners, sales representatives and regional stores can quickly and easily customize and order high-quality materials that meet micro market requirements and are delivered in record time. One of the companies currently using this new service is Costco Wholesale. Costco is currently using DynamicDesign to create a selection of quality personalized communications for their marketing partners, enabling local warehouses to customize marketing materials for their region.
DynamicDesign is a stand-alone application that serves as a branded extension of corporate web sites and intranets. Marketers log on, upload pre-approved templates of sales and marketing materials, and approved users customize the materials on demand. Approval processes protect corporate design guidelines and legal compliance. Once an order is approved by a corporate sponsor the printed materials arrive within days. TFC prints and ships the materials from its advanced digital printing and fulfillment center.
“DynamicDesign enables our local marketers to create custom marketing materials in days instead of weeks, without taxing the resources at our home office,” said Beverly Akada, Assistant Vice President of Corporate Communications for Costco. “Not only do we maintain control of the brand at the corporate level, but it has allowed us to reduce costs associated with creating one-off programs for individual locations. Basically, it provides our warehouses with the choice to use customized marketing materials in small quantities when necessary, or to use our preprinted, non customized materials.”
Corporate marketing maintains control over the materials in the system, the level of customization for each and the number of prints that can be ordered. The pre-approved templates ensure that all necessary creative, legal and channel needs are met.
“DynamicDesign really bridges the gap between sales and marketing and we are proud to offer such a robust solution to the market,” said Connie Hill, President and Founder of TFC, Inc. “DynamicDesign allows marketing and sales to each play a role in how materials are customized and presented to prospects and customers. Marketing does not have to spend time creating micro marketing campaigns and the end result is more relevant communications in the field. It’s a win-win for both groups and allows them to bring quality products and service to market faster,” added Hill.
DynamicDesign is currently available. The pricing model is a monthly subscription plus production costs – for unlimited users. For a personalized price quote interested parties can contact the TFC sales team at sales@tfcinc.com or at 707-224-6161.
TFC and GoCampaigns Partner to Provide Web-to-Print Solutions for Realtors and Mortgage Lenders
Napa, CA, February 12, 2007—Marketing services provider TFC, Inc., and software provider, GoCampaigns, today announced a partnership to offer integrated web-to-print solutions for realtors and mortgage lenders. The TFC and GoCampaigns solution is a data driven one-to-one marketing communications tool enabling realtors and mortgage lenders to easily create micro-targeted mailing campaigns.
GoCampaigns is a subscription-based Internet service that allows realtors and mortgage lenders to automate marketing activities including list development, document development and personalized mailing templates. GoCampaigns customers can create their own target lists based on demographics. Through a web interface, customers can choose templates, design materials, order prints, and even mail the materials without ever having to go to a design house or print shop.
“Most independent realtors and lenders do not have access to the intellect and services that GoCampaigns and TFC are offering. We are confident that this technology will allow users to effectively grow their businesses,” said Hoshang Mostofizadeh of GoCampaigns. “Our partnership with TFC has created an end-to-end solution for them that is easy to use and professional. TFC’s direct marketing expertise and their unique approach to client relationship management provides a new level of service to our customers.”
As part of the relationship GoCampaigns has created the web interface. TFC built the integration for the web to print solution and will be responsible for the execution and management of the fulfillment process and mailing. The fulfillment process consists of real time data transmissions to and from GoCampaigns, digital color printing to produce personalized and data rich letters, self-mailers and postcards, insertion of letters into envelopes, and preparing orders for mailing. TFC will also support GoCampaigns with a variety of additional services including consulting around designing for variable one to one print capabilities, postal and mailing legalities, as well as managing scalability.
“GoCampaigns is offering an exciting new solution that is needed in the marketplace and we are thrilled to partner with them,” said Connie Hill, President and Founder of TFC, Inc. “This relationship is a foray into a new vertical market for TFC and we are ready to apply our years of experience as we continue to expand our vertical expertise.”
Launched on February 1, 2007, GoCampaigns is currently available in San Jose, CA, with plans to expand its service to the rest of California in March 1, 2007. Realtors and lenders interested in using the service can go to www.gocampaigns.com for more information.
About GoCampaigns
GoCampaigns provides software and services that revolutionize the process of direct mail. Agents can use the real-time financial, demographic and real estate data GoCampaigns provides to create mail pieces (letters, postcards or email) fully personalized to the recipient. With GoCampaigns, agents get the tools they need to (1) choose a neighborhood and number of prospects, (2) qualify prospects by age, income, number of bedrooms and numerous other attributes, (3) view demographic financial and real estate data on each prospect and (4) use this data to create, in minutes, an infinite number of messages tailored to the individual needs of each prospect. GoCampaigns is located in San Rafael. Please visit www.gocampaigns.com.
TFC President, Connie Hill, to Present at the Red Herring CMO 2007 Conference
Red Herring CMO builds upon Red Herring’s ability to capture industry trends. At the conference the Red Herring editorial team will identify and examine the ever evolving landscape. By fostering debates with industry leaders and spotlighting dynamic market changes the Red Herring will provide extraordinary insight from lessons learned to perspectives on the future.
"Red Herring’s events attract the market leaders and I am thrilled to participate in this conference," said Connie Hill. "TFC’s technology enables sales and marketing executives to align and manage programs from inception through execution. In addition, my expertise in measuring marketing performance with a wide variety of enterprises, from small cap to Fortune 500 companies, should bring a unique perspective to this thought-provoking panel."
Connie has over 23 years of industry experience and helps industry leaders effectively deliver marketing messages. She is a member of the Direct Marketing Association and is Vice Chairperson of the Board of Directors for the Mailing Fulfillment Services Association (MFSA). She is certified by the CMO Council in Mastering Marketing Performance Measurement.
Red Herring CMO is an invite-only conference. Those interested in attending can request an invitation at http://aquarium.redherring.com/conferences/InviteReq.nsf/CMO?OpenForm
About Red Herring
Red Herring is a global media company which unites the world’s best high technology innovators, venture investors and business decision makers in a variety of forums: a leading innovation magazine, an online daily technology news service, technology newsletters and major events for technology leaders around the globe. Red Herring provides an insider’s access to the global innovation economy, featuring unparalleled insights on the emerging technologies driving the economy. It also facilitates interactions of the leaders of the new technologies to help speed up and crystallize entrepreneurial success. More information about Red Herring is available on the Internet at www.redherring.com.
Media Contact
David Resnick
Tel: 707.257.9103
Email: dresnick@tfcinc.com








