Dear Customer,

As part of our commitment to innovate marketing process and to build effective programs with our customers, TFC is launching our own marketing efforts to evangelize success stories that we share with our clients and release our product and service roadmap plans for the future. In each edition, I promise to share relevant market information that we gather from industry associations, research, and client feedback.  I hope you will derive value from our communications, find solutions in a shared community of TFC customers, and provide feedback to us on what is resonating in your roles as champions of your own products and services.

I won’t wait to share some thoughts on one of the biggest discussion points we’ve come across in recent months. At the Direct Marketing Association show, industry events, and business review discussions, marketers are buzzing about the challenge of providing greater ROI and measurement per marketing program. “ROI” is a term that all executives are familiar and promised by product or service companies as the holy grail of measurement for years. 

ROI measurement didn’t become a reality for B2B marketers until the late nineties through the proliferation of CRM applications and Direct Marketing best practices. Today it’s a science that marketers must master to justify budgets and develop thoughtful strategy.  Now we are seeing the same momentum for ROI metrics in the B2C industries as well, and the blending of direct marketing tactics into brand programs is the first step. Clients are moving a greater portion of their brand marketing dollars to DM and agencies are merging creative talent across DM/brand lines in order to truly create more integrated marketing execution. Client’s we've worked with for years, in support of collateral programs, are engaging us to bridge these creative resources, leverage their data to build segmented loyalty and response programs, and deliver what consumers want- more relevant messages in a medium to which they are most likely to respond.

We are committed to delivering a suite of products and services this year that continue to drive these ROI objectives and TFC will be making some exciting announcements in the coming weeks and months. Until then, I hope you have a wonderful holiday season!

A few new features worth mentioning– now available for your marketing site!

• Save and Clone an item during inventory set-up. This makes setting up similar items much faster!
• Pre-set web order availability dates during item set up, supporting product launch plans and POS schedules for one step set up and maintenance!