Dear Customer,

CEO Insight: Connie Hill Creates Contract with our Clients

When our clients need us, we’ll be ready!

You’ve probably noticed from the series of announcements we’ve made over the past few months─ new directions are taking root at TFC. Driven primarily from conversations with you, our clients, we’ve taken your ideas and marketing challenges to heart and developed a road map that will support you not only today but for years to come.We’ve watched your role as marketers continue to evolve, as relevant direct marketing takes over mass communication methods.  Creating a differentiated Customer Experience continues to be the driving force in your marketing and communications efforts. 

As marketers and marketing methods evolve, TFC services and capabilities will evolve too. While continuing to offer clients the world class fulfillment, printing and mailing services your business relies on, our goal is to maintain a pace of innovation and development ahead of your needs. When you need us to meet a new objective, we’ll be ready.  Today, through a series of acquisitions, new hires, product developments, and national best of breed accreditation, TFC provides the capabilities and services clients need to execute a positive, multi-touch customer experience and marketing communication strategy.   

Here is what I’d like to share today about our innovation achievements:

Data Strategy, Management and Analytics 
For years, TFC has been delivering one to one communications through integration techniques and through our automated intelligent mail systems.  To expand on this capability, TFC acquired Silicon Valley’s Database Marketing Solutions, Inc. DMS provides clients with front end data strategy, design and analysis to help clients fully utilize their data in the delivery of highly relevant communications.  Data, for most clients, is a valuable asset and managed effectively in relevant communications, provides a true competitive advantage.    

Marketing Technology:
Services
We have seen that marketers are truly challenged in gaining fast support from their internal technology groups.  In fact, according to a recent study done by Forrester on "How Marketers Buy Technology", 57% of companies polled prefer to outsource their technology requirements in an effort to gain the speed to market competitive advantage.

To support this need, TFC hired Alex Peake, a proven award winning marketing technologist, to spear head a special Marketing Technology Services unit at TFC providing the integration services clients need to connect their technology tools for a more streamlined, closed loop, measurable process.

Tools
In addition to integration services, TFC has developed and provides technology tools that effectively streamline processes for clients, making the delivery of relevant communications easy, cost effective and measurable.  Two tools you’ll want to check out are Dynamic Design and the Marketing Dashboard™ already in effective use by several of our clients.

Nationally Recognized Multi–Channel Delivery 
In April, TFC was the very first company accredited by the Mailing and Fulfillment Service Association (MFSA) for providing the best of breed in fulfillment services.  In today’s world, one to one messaging is fulfilled through multiple channels; including the sales force (direct or distributors), e-mail, websites, print and mail.  TFC is committed to providing clients with the flexibility to deliver messages in channels that are preferred by their customers.

TFC simplifies the execution and measurement of your closed loop one to one customer communications.  If you’re ready, were ready!

• Budgeting Tool Enhancement
• Advanced Budgeting Functionality for CORe site clients now includes new features such as centralized budget management, start and end dates for budget and promotional periods, and an enhanced user interface
• Contact your CRM about joining a web meeting and demo of new budget features and functionality that are scheduled for this web service
• Functionality scheduled for roll out July 5th

• Marketing Dashboard ™
  • Through the acquisition of DMS, TFC now offers client’s hosted Marketing Dashboards that are tailored to client requirements. Combining software, services and support in a simple yet powerful interactive solution the Marketing Dashboard helps organizations answer fundamental marketing questions with confidence. (link to Dashboard product page)

 

Contact your CRM to learn more about the new
Marketing Dashboard ™.