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Central to the MarketingPlatform™ is your marketing data mart. Customer-centric marketing demands a holistic view of your customer. To get this single view, data scattered throughout your organization must be pulled together into one repository. A marketing data mart is unique to every organization and typically contains transaction data, sales data, marketing data and financial data. To start your team on the MarketingPlatform™, TFC works with you to design and build your marketing data mart. This is included in your monthly subscription fee, eliminating the need for start up investment dollars. Customers interact with companies using the channels they prefer. Take the guess work out of channel assignment and maximize the return on your campaign investment. Using the MarketingPlatform™ you can analyze and assign the best channel for message delivery on a customer by customer or campaign by campaign basis. MarketingPlatform™ makes it easy to capture customer channel preferences and cost of channel delivery data. Understanding your customer is at the heart of any customer-focused marketing organization. Identification and segmentation of your most profitable customers, understanding behaviors that put your customer at risk, knowing the customers most receptive to your up sell or cross sell efforts, is what customer knowledge is all about. The analysis tool integrated into the MarketingPlatform™ drives strategy, revenues and profitability by enabling meaningful insights into your data. TFC Data Analytics Consulting services are available to help you maximize returns on your campaign investments.
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