Request a Demo
Marketing Dashboards: Visualizing Smarter Marketing Decisions
Harvard Business Review on Customer Analytics and Customer Centric Strategy
Marketing Automation and the Enterprise Opportunity Evaluation Tool
Managing Customers for Profit Published by Wharton School
10 Ways to Boost Revenue with Marketing Data, by TFC
TFC Inc.690 Airpark Rd.
Napa, CA 94558
(707) 224-6161
Contact US
Privacy Policy
Site Map
Improve Marketing Effectiveness While Achieving Process Efficiency
Successful execution of customer centric strategies depends on marketing automation. MarketingPlatform™ is the cost effective solution to improving marketing effectiveness while applying continuous improvement. Studies reveal that companies adopting marketing automation have improved performance over 15% in return on marketing investment, customer retention rates and customer acquisition rates (source: Aberdeen Group, July 2006). MarketingPlatform ™ is the tool you need to integrate marketing activities to achieve greater performance levels.
MarketingPlatform ™ is a comprehensive, on demand marketing technology suite that centralizes your data, allows you to measure your performance, analyze your customers, design campaigns with relevancy, and execute in multiple channels using one seamless automated workflow. This single platform is rich with features that empower marketing teams with the ability to track and measure performance, gain a single view of the customer, and to immediately interact with customers through relevant communication across multiple media channels.
The MarketingPlatform™ design is robust yet flexible. Multiple solutions can be configured to address immediate needs and, at the same time, provide a built-in roadmap for full automation. Offered as an on-demand service, marketers enjoy the competitive advantage of increased efficiency and effectiveness at a price point that makes business sense.
MarketingPlatform™ provides seamless automation of multiple functions and activities across the marketing enterprise thereby increasing marketing’s efficiency and effectiveness. By blending technology and process management, everyone on your marketing team can collaborate, manage, gain approvals, create multi-wave campaigns and establish triggers for automatic execution.
The success of campaigns today requires the ability to message your target audience with complete relevance. Deep understanding of customer preferences, propensity to purchase or respond to certain offers increases campaign effectiveness.
Mining for the right target segment and designing campaigns to launch in specific channels is easy using the MarketingPlatform™. List segmentation and communications can be designed and executed with one to one relevancy connecting insight to action all in one technology platform. TFC Marketing Execution Services are integrated into the platform creating one end to end solution for multi-channel delivery.
The Marketing Dashboard® will track the performance of your campaigns in real time, empowering the marketer to maximize campaign success by making adjustments to any aspect of the campaign, the target, the creative or the execution channel.
Central to the MarketingPlatform™ is your marketing data mart. Customer-centric marketing demands a holistic view of your customer. To get this single view, data scattered throughout your organization must be pulled together into one repository. A marketing data mart is unique to every organization and typically contains transaction data, sales data, marketing data and financial data. To start your team on the MarketingPlatform™, TFC works with you to design and build your marketing data mart. This is included in your monthly subscription fee, eliminating the need for start up investment dollars.
Customers interact with companies using the channels they prefer. Take the guess work out of channel assignment and maximize the return on your campaign investment. Using the MarketingPlatform™ you can analyze and assign the best channel for message delivery on a customer by customer or campaign by campaign basis. MarketingPlatform™ makes it easy to capture customer channel preferences and cost of channel delivery data.
Understanding your customer is at the heart of any customer-focused marketing organization. Identification and segmentation of your most profitable customers, understanding behaviors that put your customer at risk, knowing the customers most receptive to your up sell or cross sell efforts, is what customer knowledge is all about. The analysis tool integrated into the MarketingPlatform™ drives strategy, revenues and profitability by enabling meaningful insights into your data. TFC Data Analytics Consulting services are available to help you maximize returns on your campaign investments.
Immediately connect insight to action with one to one relevancy using MarketingPlatform™. The digital design tool included in the platform allows you to design templates, and personalize them with dynamic content and images. Create templates for multiple channel execution, including email, direct mail, PURL, micro sites, or web to print personalized collateral right within the platform. Templates can also be imported from other design software. TFC Marketing Execution Services include Template Design to help you populate your MarketingPlatform™ design tool.
END TO END EXECUTION
Immediately capturing execution data is vital to both the customer experience and maximizing the return on any campaign. Call center agents prefer to avoid surprises with customer calls responding to a campaign. Prompt and reliable execution data provides you with the ability to tweak any campaign for increased effectiveness.
TFC Marketing Execution Services are integrated with the MarketingPlatform™ providing one seamless continuous workflow and closed loop reporting. Eliminate wasted time managing multiple vendors and free yourself for strategic objectives while maximizing the response to your campaign.
You can manage your digital assets within the MarketingPlatform™. Make digital assets available for the digital design tool and drive brand consistency throughout the organization.
The Marketing Dashboard® provides you with daily graphic visibility into the performance of your marketing organization. Track the financial results of your marketing efforts, the detailed results of your marketing campaigns and progress against goals. If data is there to support it, you can measure just about anything important to you, the marketing team and your company.
The Marketing Dashboard® can be configured for multiple views based on roles and facilitates marketing accountability through the organization.
Relevancy includes timing; timing based on customer need.
Simplify the delivery of an enhanced customer experience and set your customer communications on automatic. With the MarketingPlatform™ effective trigger based marketing communications are automatically executed based on the customer consideration cycle. With trigger based communications, you can impact customer loyalty and retention in addition to revenues and profitability.