Featured Articles, Best Practices in Marketing Execution and Industry Resources

Best Practices in Marketing Execution, a series of articles authored by Connie, Founder of TFC.

Description:
Over the past 15 years Connie Hill has authored several articles on direct marketing and fulfillment practices, and while technology has evolved and companies have grown to rely on full service marketing companies, the lessons she shares about understanding your needs, researching and finally selecting the right partner to manage and grow with are timeless.

Fulfillment

• Is Your Fulfillment Service Fulfilling Its Promise?
  Five Key Warning Signs!
• The Expert RFP:
  Starting a New Relationship with a Fulfillment Service Provider
• Finding your way through the fulfillment maze. [PDF]

Marketing

• Reaching Customers More Effectively: Biz Tips from NB Biz [PDF]
• Service Provider Ties in DM News [PDF]
• CEO Perspectives: Changing Marketplace Creates Opportunities
• Marketing Strategies to Leverage Channel Partners

Industry Resources

• DMA - Direct Marketing Association
• MFSA - Mail & Fulfillment Service Association
• NAPL - The Trade Association for Excellence in Graphic Communications Management
• PINC - Printing Industries of Northern California

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