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Marketing Dashboards: Visualizing Smarter Marketing Decisions
Harvard Business Review on Customer Analytics and Customer Centric Strategy
Marketing Automation and the Enterprise Opportunity Evaluation Tool
Managing Customers for Profit Published by Wharton School
10 Ways to Boost Revenue with Marketing Data, by TFC
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Multiple Solutions in One Platform
A Price Point that Makes Business Sense
To be effective in a customer-centric marketing organization, a holistic view of the customer is needed for all marketing activities. However, marketers are often frustrated because rich data sources needed for marketing are scattered throughout the organization. Central to the MarketingPlatform™ is a data mart which houses customer data, sales data, transaction data, marketing data, financial data and any relevant data unique to your customer. Once your data mart is in place, processes are designed to automatically collect, cleanse and organize your data for maximum performance.
MEASURE AND TRACK YOUR PERFORMANCE
Marketing Leadership no longer needs to struggle with accountability or alignment of marketing performance to business outcomes. Your attention is focused on the Key Performance Indicators (KPI) that are critical to your business. The Marketing Dashboard® is integrated directly into the MarketingPlatform™ enabling cross channel measurement, customer profitability measures, campaign performance detail, or any marketing metrics necessary to effectively manage your business. The Marketing Dashboard® can be configured for multiple views to measure any marketing function, to gain marketing visibility into activities, or to get real time reporting on campaigns. Gain the insight you need to fully understand what’s working and what’s not and maximize your marketing budget.
Turn raw data into meaningful insights and gain a deep understanding of your customer. Create the highest level of relevancy with a holistic view of your customer. The MarketingPlatform™ contains a powerful analyzer which empowers marketers to drill down and understand their customers in a way that creates cross sell or up sell revenue opportunities. You can segment lists and build campaigns. The analyzer also allows you to drill down and pin-point campaign problems and identifies reasons for successes that can be repeated.
Speed to market has become one of today’s most critical differentiators. The MarketingPlatform™ allows you to take immediate action on insight gained through the analysis of your data by using the built-in dynamic content and creative templates. You can create personalized emails, PURLs, web pages, customized collateral or personalized direct mail pieces, all within the same platform, streamlining the entire creative process. Leverage your marketing assets, do more with less, ensure brand adherence and standards, and design for relevancy at the fastest pace possible.
Your customers prefer to communicate with you in different channels and oftentimes marketers like to reach customers using the most cost effective means. Managing multiple channels of execution consumes valuable time and resources. TFC’s Marketing Execution Services are integrated directly into the MarketingPlatform™ so marketers can immediately execute based on delivery channel preference. Digital print and intelligent inserting for direct mail, email execution and collateral fulfillment integration provides immediate and automatic closed loop execution data.
MarketingPlatform™ provides seamless automation of multiple functions and activities across the marketing enterprise thereby increasing marketing’s efficiency and effectiveness. By blending technology and process management, everyone on your marketing team can collaborate, manage, gain approvals, create multi-wave campaigns and establish triggers for automatic execution.